The New Domino's Arrives
Bruce Horowitz writes in USA Today that
Domino's Pizza is changing its pizza recipe. It will be a completely
new pizza with a different crust, cheese, and sauce.
Some observers say that the company is taking a big risk with such a
total overhaul of its main product. However, in a 2009 consumer survey,
Domino's tied for last place for taste. Domino's was voted the best for
convenience and price.
This change is not something that Domino's took lightly. They spent two
years testing many different recipes before settling on the new
The company will have an advertising campaign to launch the change that
should have spread to all its restaurants by December 27, 2009. After
that, look for the company to put out new ads proudly telling the
public about the change. The author says that Super Bowl Sunday is the
biggest day for pizza sales and that Domino's “may buy an ad
in the big game.”
Everyone has his or her own preferences when it comes to food. It will
be interesting to see how well the new Domino's Pizza is received by
those who consider pizza to be an important part of their diets.
The article can be found at http://www.usatoday.com/money/industries/food/2009-12-16-dominos16_ST_N.htm?loc=interstitialskip.
1. What is the main idea of this article?
a. Changing a recipe is fun.
b. Domino's Pizza did poorly in taste comparisons.
c. Many people eat pizza on Super Bowl Sunday.
d. Domino's is making a major change to its pizza.
2. Which statement is true?
a. Domino's prices have been rated best.
b. No one likes the taste of the original Domino's pizza.
c. This reading selection tells us which pizza had the highest taste
d. The new recipe will feature chopped beef liver.
3. The new recipe will __________.
a. certainly make Domino's the most popular pizza in the world
b. be available before the year 2010
c. cost twice as much as the old one
d. only be found in a few Domino's Pizza resaurants
4. What do you think?
Who makes your favorite pizza?
What pizza toppings do you prefer?
Comprehension, Vol. 11, No. 3, December 18, 2009http://rhlschool.comCopyright 2009 RHL
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